Privacy policy

Last updated: 4 November 2026

Who we are

Dawn Intelligence Ltd, registered in England and Wales, registered office 3rd Floor, 86-90 Paul Street, London EC2A 4NE. We are the controller for the personal data described on this page. Contact: contact@dawnintelligence.co.uk.

What we collect on this website

If you use the contact form or email us, we hold what you send. That is your name, email address, organisation and role if you give them, and your message. We use Plausible, a privacy-first analytics tool: no cookies, no personal data, no cross-site tracking. Plausible is hosted in the European Union.

We also use HubSpot to manage enquiries and the conversations that follow them. It is the only thing on this site that sets cookies, and only if you accept them in the banner. It records which pages a browser has read. An enquiry sent later then arrives with that context. If you decline, nothing is written to your device and the site works exactly as it did. The four cookies, what each one does and how long it lasts are set out on our cookies page.

HubSpot also receives what you send through our contact form, at the same time we do. That lets us answer and follow up properly. It is the same information you chose to send, held in one more place. It is used for the same purpose and kept on the same terms. Our HubSpot account runs on HubSpot's European infrastructure, so what it collects is held in the European Union.

If you download our report, we record that it was downloaded, the page that sent you, your browser type and your country. We also keep a scrambled form of your internet address that cannot be turned back into it, so that one connection cannot be counted many times. If you ask for the report by email, we hold your email address to send it to you and to tell you if a second edition comes out. Every one of those emails carries a link to unsubscribe.

Why we hold it and on what basis

We use contact details and correspondence to answer you, to follow up on the enquiry you made, and to keep a record of the conversation. Our lawful basis is legitimate interests: responding to people who contact a business about its services. We do not use your details for marketing you did not ask for, and we do not sell or share them with anyone for their own purposes.

How long we keep it

Correspondence is kept while the relationship or enquiry is live. It is reviewed after 24 months of inactivity, then deleted unless a legal or contractual reason requires longer.

Who else touches it

Our email, hosting, analytics and customer relationship providers process data on our behalf under contract. That includes HubSpot, which holds enquiries and the correspondence about them. A current sub-processor list is available on request.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, object to our use of it, or ask us to restrict it. Write to contact@dawnintelligence.co.uk and we will answer directly. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk.

The Dawn Intelligence platform itself

Platform customers are covered by the Data Processing Agreement in their contract, which takes precedence over this page for platform data. The platform and its data are hosted in London, United Kingdom. DPIA outlines and processing detail are available to any customer or prospective customer on request.